{lesson} The TED Commandments

TED COMMANDMENTS interpreted-01

Cindy’s Top tips for presenting at TED.

  1. Follow the TED Commandments.
  2. Binge watch TED talks and don’t miss Nancy Duarte – comparing Martin Luther King to Steve Jobs – What is, What could be, What is, What Could Be to the new Bliss.
  3. Be Original.
  4. Dream Big.
  5. Be Authentic or vulnerable—tell a secret.
  6. Thread a story through and transition through examples that:
  7. Make them laugh.
  8. Make them clap.
  9. Make them gasp.
  10. Make sure to have some tweetable sound bites.

Speaking at TEDx Utica in 2013 was an unforgettable and life changing event for me. TED talks aren’t normal live performances, they live on the inter webs—FOREVER— attached to your name—and you can never take them down.

Anyone wishing to speak at TED or TEDx should be aware of the TED COMMANDMENTS, which I’ve interpreted for you.

I enjoyed giving a short presentation at Hamilton College on the topic. see article.

“XYZ of a terrible TEDTalk”, made by Chris Anderson during the TEDxSummit:

– Take a really long time to get started;
– “Too important to be just a talk, slow down and orate;
– Make sure everyone knows who you are;
– Make yourself seem smart, use abstract language and lofty concepts;
– Who needs real substance? All that matters is that you inspire;
– No need to build an argument;
– Try to sound as intellectual as possible;
– No time to waste telling stories
– Copy your visuals of the web, too easy and no one will notice;
– Be very serious. Humor is a terrible distraction;
– Give lots of details about the storie and structure of the organization;
– Slip in some snarky political comments;
– If you`re an artist or architect, try to sound as intellectual as possible;
– Memorizing 90% of your talk should be just fine;
– Don`t risk being true;
– Talk about crucial funding needs;
– Great TEDTalks follow a formula. Crack the code and copy it.
  • J. ROLAND COLE’S OBVERSE RX’S
    (THANKS TO CHRIS ANDERSON’S SARDONIC AND SATIRIC SUGGESTIONS!):

    1. START QUICKLY. DON’T WASTE TIME.
    2. GIVE A TALK—NOT A SLOW OR DRAMATIC ORATION.
    3. TALK ABOUT THE SUBJECT, NOT YOUR SELF-IMPORTANCE.
    4. SAY IT, DON’T ATTEMPT TO IMPRESS, SOUND ERUDITE.
    5. SUBSTANCE IS WHAT’S NEEDED. (INSPIRATION OPTIONAL.)
    6. ARGUMENT NEEDED? DO IT WELL. BUILD, SHOW, JUSTIFY. (DON’T TACITLY ASK US TO ASSUME YOUR ASSUMPTIONS.)
    7. USE YOUR INTELLECT, DON’T SOUND “INTELLECTUAL.”
    8. A GOOD STORY QUICKLY ENLIVENS AND ILLUSTRATES.
    9. CREATE YOUR VISUALS, DON’T STEAL FROM WEB/OTHERS.
    10. LIVELY HUMOR BEATS DEADLY SERIOUSNESS.
    11. MAKE POINTS, DON’T GIVE NEEDLESS DETAILS.
    12. SNARKY POLITICAL COMMENTS ARE FINE—ELSEWHERE.
    13. AGAIN, ENLIGHTEN US, ESCHEW INTELLECTUALITY.
    14. KNOW YOUR POINTS AND GIVE THEM,. WINGING IT, LEAVING PARTS TO HOPE OR CHANCE, IS DISRESPECTFUL
    15. FINALLY, BE TRUE, BE YOU, AND NO FUNDING REQUESTS.

    Vinh Giang’s Secret Magical Formula for presentation and showmanship.

    1. Sight

    2. Sound

    3. Sync

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