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{inspiration} Utica Proud

Congratulations to Team UP for proposing a campaign to lift spirits in the City of Utica. Let’s face it, Utica, NY has an …

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{news} 2017 Students to Watch GDUSA

PrattMWP was invited to participate in GDUSA’s annual STUDENTS-TO-WATCH feature and LEADING DESIGN SCHOOLS roundup. The stories will be seen by roughly 100,000 art …

Heaven Font

{lesson} Bad Typography

Should Comic Sans be giving medical advice? Let’s take a closer look at what is really on this billboard. A sad, sick, …

LeftShoulderBrand

{lesson} Branding

 What makes a truly great logo? – with Michael Bierut Here are a few videos relating to branding and the history of …