The PrattMWP Design group is hosting the 2015 Sharpener Awards Design-a-thon on February 7, 2015. This year we are teaming up with a the newly formed non-profit organization—Green Zone Project which aims to provide services to U.S. Veterans.
Student participants will be challenged to create an identity that suits the needs of the organization. The top three designers will be awarded the Sharpener Award. Other prizes will be raffled off to student participants such as a Wacom Intuos tablet and a Gift Certificate from Golden Paints.
Creative Brief: Green Zone Project – Canteen
Design a visual identity for the Green Zone Project, a newly founded not-for-profit organization initially providing services to U. S veterans living in Herkimer County.
Organization Mission Statement
Our main focus is to provide nutrition such as non-perishable food items to veterans and their families. We will administer a multi-faceted program that will also provide avenues or additional assistance through other local agencies while continually raising community awareness to and advocating for the unmet needs of veterans.
The Green Zone Project is dedicated to creating a safe, comfortable, and helpful environment which will act as a focal point for all veterans their families of Herkimer County. The Canteen is going to be one part of the project which will be a food pantry. We purposely want to stay away from the term food pantry because most veterans don’t like to except handouts. Also, we plan in the future to help veterans with issues like unemployment, homelessness, health insurance- health care to name a few. We are not yet a 501(c)3 non profit organization but are planing to file the paperwork in the near future. The logo design will be included in the application and will assist us with the process.
The first pantry is planned to be at the Mohawk American Legion in Mohawk N.Y. It will just be a start up point, not significant to our new logo design. Other sites may be used and added down the road. Our connection between the Compassion Coalition, CNY Food Bank, or the American Legion is only a support role to help us get started and hopefully be successful in our venture.
Usage of logo
The new logo design will be used for printed materials and online applications. It will also be screen printed onto T-shirts and used for promotional items, outdoor signage, and advertising.
Design must work reproduced in one color.
Two color and full color applications will only be considered after b&w version is approved.
Must contain the following words:
- Organization Logo Type: Green Zone Project
- Secondary logo Type : Canteen
- Adobe Illustrator file: .ai (converted to outlines)
- Print-ready logo artwork files: PDF
- Screen-optimized logo artwork files:
JPEG or PNG with transparent background
- Logo usage guidelines: PDF format
- Place all files in a zipped folder and email to: firstname.lastname@example.org
or for large files please zip and send using wetransfer.com
Please see the event poster for schedule and award details.
The goal of the PrattMWP design group is to promote student involvement in the local community, create a community of their own and help build leadership skills that will be valuable as they move into the professional world.