{lesson} Comic Sans gives medical advice

 

Comic sans 2
Corner of State St. and LaFayette St, Utica, NY 2016
One would assume that Blue Cross Blue Shield would be able to afford a professional design team that knows better than to use comic sans to advertise medicine.  Which makes me question whether they purposely targeted this lower income location with such an insultingly designed billboard. Let’s take a closer look at what is really on it.
comic sans close
A sad, sick, brown girl is illustrated here with her concerned mother interacting with a white male doctor wearing a lab coat and a stethoscope. The headline is set in the world’s most cringeworthy font and is displayed in what appears to be a speech bubble.
This is not a joke — this is a real campaign.
Seen from Route 12 N between Kellogg St. and Brimfield St., Clinton, NY
Also seen from Route 12 N between Kellogg St. and Brimfield St., Clinton, NY
454092412For years professional designers have been hating on Comic Sans –
there is even a movement to bancomicsans.com.
But is Comic Sans such a bad face?  Check out this fun video highlighting both sides of the topic and featuring the creator of the typeface.
http://www.huffingtonpost.com/2013/08/29/vincent-connare_n_3837441.html

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