{inspiration} Utica Proud

Congratulations to Team UP for proposing a campaign to lift spirits in the City of Utica.

up logo masksLet’s face it, Utica, NY has an image problem. For the last several years, the City has been making lists—and not usually the good kind.

Gallop Poll: Utica declared  to be one of the 10 saddest cities in the nation.  {image}

In 2015, Forbes ranked Utica, NY the third worst place for business and careers—although I could not find it with worst ten for 2016.

The {meetinghouse} creative collaborative has always been dedicated to “doing stuff* that matters.” This year, four dedicated creatives accepted the Upstate NY AIGA student challenge to create positive social change. The project started out as a collaboration with Utica City Hall and turned into a lesson to be shared and a campaign to be PROUD of.

Below is a sneak peek at concepts being developed by Team UP.  Much more to come—stay tuned for more details.
outdoor Screen Shot 2017-03-03 at 12.10.23 PM

eatupreadup bag

Team UP
Logan, Becky, Bridget and Joe.

Leave a Reply

Your email address will not be published. Required fields are marked *