The seemingly fearless James Victore launched his career with personal projects, he embraces DIY culture, freely gives advice to young designers and encourages us to “say no to the status quo.” He loves what he does and believes the rest of us should too—most notably, he stays true to himself and keeps it real. Another endearing quality is that James mentions him mother from time to time, my favorite advice from James Victore’s mom is “a good day starts the night before.”
Another on of Victore’s great lessons documented in his monograph is to ask for more. In the back of his book Victore or Who Died and Made Me Boss, is a perfect example a letter from MoMA that begins with: Dear James Victore’s Mom.
James Victore is an artist, activist, author and firestarter who teaches creatives how to illuminate their individual gifts in order to achieve personal greatness. Described as “part Darth Vader, part Yoda,” James is widely known for his timely wisdom and impassioned views about design and its place in the world.
His work is represented in the permanent collections of the Library of Congress in Washington, D.C., the Palais du Louvre in Paris, and has been exhibited at the Museum of Modern Art in New York.
Every Tuesday on his YouTube series Burning Questions, James answers your questions about life, love, and work in his signature blunt and honest manner. He tells you what you don’t want to hear in a way you want to hear it.
This is a nice video from the Art Director’s club that features Chris Rubino with Victore and how their personal projects transitioned into there professional careers—DIY style.
In 2013 I had the great opportunity of taking a group of students to Syracuse University last year to attend a James Victore Lecture. He’s been called one of design’s bad boys but frankly, I found him to be super nice and really down to earth. He was promoting his book Victore or Who Died and Made Me Boss.