{lesson} Branding
What makes a truly great logo? – with Michael Bierut
Here are a few videos relating to branding and the history of branding.
Brand Basics – What’s in a name?
The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse.
Designing Brand Identity: An Essential Guide for the Whole Branding Team By Alina Wheeler 3rd Edition, page 12, 2009 Published by John Wiley & Sons, Inc.
Wrapping words with visuals to create a brand experience
Naming your Brand
Verbal Framework for Brands — Mission, Vision and Position Statements
Research phase of Branding
I was very impressed with Ignyte’s rebranding guide.
https://hbr.org/video/4000856217001/great-brands-dont-chase-trends
http://www.fastcodesign.com/3050638/the-branding-gods-mostly-love-googles-new-logo
Hillary logo – http://www.nbcnews.com/meet-the-press/video/2016-campaign-logos-hillarys-bold-h-463337027977
If you have not seen Logorama – an academy award winning short film… check it out now. It features more brands than you can count. Here’s a {link}