GD USA Student to watch Doug Aldrich

For the last three years I have had the great honor of choosing one of my students for a coveted spot in GD USA magazine’s People to Watch issue.

In 2010, I selected Lisa Champ a highly motivated and disciplined designer from Sauquoit. It was simple for me to select Jeremy Alan Pinnsoneault in 2011, as he earned  five American Graphic Design awards that year. 2012 proved to be a much tougher choice. With so many outstanding students to choose from I had to narrow the field down by looking at what students were doing outside of the classroom. The choice was suddenly simple….Doug Aldrich has been flooding Brooklyn with hardcore music posters. His hand drawn typography and illustration style is easily recognizable and communicates the culture perfectly. Congratulations Doug—you earned it.


Doug Aldrich
was born in Syracuse NY where he caught a taste for art in the public space — specifically typography and signage. While studying graphic design at PrattMWP in Utica, he was under a microscope of attention and encouraged to combine his personal artistic talents with traditional methods of typography and design. The PrattMWP program forced him outside of his comfort zone and exposed him to the fundamentals of art. In 2010, he relocated to Pratt Institute’s Brooklyn campus. The pulse of the city and Doug’s insane work ethic inspired his passion for personal graphic expression. His devotion to hand-drawn type was challenged by the clean graphic standards at Pratt — where he would eventually incorporate the two worlds. He has created a large body of artwork for subcultures within the music and art scenes, ranging from record covers to murals. Currently residing in Brooklyn, Doug expects to earn his B.F.A. in Communication Design this coming May.

Check out the full article here.

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