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{inspiration} Utica Proud

Congratulations to Team UP for proposing a campaign to lift spirits in the City of Utica. Let’s face it, Utica, NY has an …

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{news} 2017 Students to Watch GDUSA

PrattMWP was invited to participate in GDUSA’s annual STUDENTS-TO-WATCH feature and LEADING DESIGN SCHOOLS roundup. The stories will be seen by roughly 100,000 art …

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{lesson} Bad Typography

Should Comic Sans be giving medical advice? Let’s take a closer look at what is really on this billboard. A sad, sick, …

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{lesson} Branding

Brand Basics – What’s in a name? The right name is timeless, tireless, easy to say and remember; it stands for something, …